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Casas Bahia

Christmas with Dona Hermínia

Client / 

Casas Bahia​

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Job / 

Direção de arte/Content ​

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Agency / 

Wunderman

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Year / 

2017

Our iconic character, Dona Hermínia, shone in Casas Bahia's Christmas campaign, bringing to light truths about those who left their gift shopping to the last minute. We contributed to the consolidation of the character through exclusive pieces for social media. With an authentic and engaging approach, the results were quite significant.

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Credits:
Creative Director: Ricardo Papp
Creative Director Wunderman: Alexandre Silveira
Creative Team: LP Andrade, Marcelo Brito, Mariella Coimbra, Natália Pires

© 2026 Natália Pires

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