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Intimus

São João

With Intimus Overnight, my choices are secure

To celebrate the São João festival in Northeast Brazil, Intimus launched a campaign for the New Intimus Overnight, aiming to build an authentic connection with the brand and promote the normalization of menstruation in the region.

Client / 

Intimus 

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Job / 

Direção de arte/ Concept

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Agency / 

Ogilvy

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Year / 

2023

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Credits:
CEO: Fernando Musa
CCO: Sergio Mugnaini
Creative Director: Alexandre Parme
Art Director: Natália Pires
Copywriter: Matheus Hoffmann

© 2024 Natália Pires

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