EAF | Siga Antenado
Bom Sinal
Where TVs always had bad reception... until now.
We crafted a fictional town populated with intriguing characters, diverse accents, rich soundtracks, and scenarios that resonate with the heart of Brazil.
Siga Antenado has an ambitious mission: to replace outdated satellite dishes with new digital ones across Brazil. As traditional dishes will soon cease to function, we transformed advertising into entertainment to deliver this powerful message about upgrading to the new digital satellite technology.
Cliente /
Siga Antenado
Job /
Direção de arte
Agência /
Ogilvy
Ano /
2024
A série que é a Cara do Brasil
Who is This Stranger?
Bom Sinal is a small Brazilian town plagued by problems with... signal reception. Life was peaceful there until the arrival of a mysterious stranger. While the entire town struggled to watch TV, he alone could enjoy the final episode of the soap opera. Now, everyone's eager to uncover his "secret," but some won't be pleased with the answer. This story is sure to be full of confusion and plot twists!
Maurão Strikes Again
In Bom Sinal, the only thing on everyone's lips is the new digital satellite dish that actually works! 📡 Maurão's the only one who's not happy about it and has already found a way to stir up trouble. Poor Salvador's going to have to clean up this mess.
The Switch That Solves It!
Salvador had the answer: the switch that solves it! And wouldn't you know, it actually worked! Everyone who traded their old satellite dish for the free kit with the new digital one was thrilled. Even Ney, who was skeptical, ended up loving it. The only one not happy is Maurão, who's running out of ideas to sabotage the new antenna installer. Is Diva starting to suspect something? To find out, watch the next episode of the web series. Subscribe to the channel so you don't miss out!
A Truly Good Signal
After much chaos, the residents of Bom Sinal realized that everyone's happier when they switch their old satellite dish for the kit with the new digital one. Even Maurão couldn't hold out! Finally, the whole neighborhood can enjoy their favorite shows with a truly great signal. How are they making the most of it? Watch the final episode of the web series to find out!
Credits:
CEO: Fernando Musa
CCO: Sergio Mugnaini
Creative Director: Danilo Dualiby
Creative Director: Claudia Pimentel
Associate Creative Director: Paulo Salles
Art Director: Natália Pires
Copywriter: Eduardo Pinho
Content Art Director: Fabio Melo
Content Copywriter: Alexandra Silveira
Art Director: Thiago Amarante
Art Assistant: Caroline Lopes
Art Assistant: Giovanna Perelli
