Avène
Living Confidently
Lívia's Journey at the Avène Thermal Station
The web series "Living Confidently" tells the story of young Lívia, a child living with atopic dermatitis. On the advice of her dermatologist, she and her mother traveled to the Avène Thermal Station in France for treatment, relying primarily on Avène thermal water.
Cliente /
Avène | Pierre Fabre
Job /
Direção de arte/ Concept
Agência /
Ogilvy
Ano /
2024
Lívia's Journey at the Avène Thermal Station
ep. 1
LÍVIA IN SEARCH OF CONFIDENCE
It's time to learn the story of Lívia, whose life and that of her family were transformed when she received the recommendation to treat her atopic dermatitis at the Avène Thermal Station. There, they will discover a powerful and essential innovation for any skincare routine: Avène Thermal Water, with the ideal combination of minerals and trace elements that restores the skin's balance.
ep. 2
TRUST THE SCIENCE
In the second episode of the series, Lívia arrives at the Avène Thermal Station in France to learn more about the benefits of the active ingredients present in Avène Thermal Water and begin the treatment that will restore her skin's balance and improve her quality of life and her relationship with atopic dermatitis.
ep. 3
I FEEL CONFIDENT
After arriving at the Avène Thermal Station, Lívia is seen by dermatologists to begin her treatment against atopic dermatitis.
ep. 4
YOU CAN TRUST IT
Now, the specialists at the Avène Thermal Station tell us a little more about this unique Thermal Water, enriched with minerals and trace elements that restore the skin barrier and balance the skin. See how these benefits are important in the treatment of conditions like Lívia's, who is treating atopic dermatitis.
ep. 5
CONFIDENCE RESTORED
The fifth episode of the "Living Confidently" series tells how Lívia's experience at the Avène Thermal Station also brought much more confidence to her mother, Cláudia Krauss. She followed her daughter's entire treatment with Avène Thermal Water, enriched with minerals and trace elements to provide restoration of the skin barrier and restore skin health.
ep. 6
LIVING CONFIDENTLY
🎥 We've reached the last episode of our "Living Confidently" series! What was hope for Lívia and her family has become a reality. With her dermatitis controlled and her skin much healthier than when she arrived, the little patient experienced a real turning point in her relationship with the disease. A result that was only possible with the treatment of Avène Thermal Water, which is enriched with minerals and trace elements and restores the skin barrier and restores the skin's balance.
Credits:
CEO: Fernando Musa
CCO: Sergio Mugnaini
Creative Director: Claudia Pimentel
Creative Director: Amanda Rodrigues
Art Director: Natália Pires
Copywriter: Willen Carpio
Copywriter: Rodrigo Verissimo
Art Director: Duda Pootz
Motion: Laiara Oliveira
Art Assistant: Carolina Vasconcelos
Planning Supervisor: Evelyn de Oliveira
Community Manager: Thaíza Almeida