Pfizer

Se vacinar direitinho

A catchy hit celebrating the return of Carnival

In partnership with Pfizer, singer Léo Santana released the Carnival anthem "Reforçadão" to highlight the importance of COVID-19 vaccine boosters and celebrate the return of Brazil's most beloved festival, made possible by vaccination.

Cliente /

Pfizer

Job /

Direção de arte

Agência /

Ogilvy

Ano /

2023

Credits:
CEO: Fernando Musa
CCO: Sergio Mugnaini
Creative Director: Paulo Salles
Creative Director: Ricardo Sciammarella
Creative Director: Ludmila Maia
Art Director: Natália Pires
Art Director: Leandro Werneck
Art Director: Thomaz Maksud
Copywriter: Helena Passos
Copywriter: Iasmin Dias
Copywriter: Junior Silveira
Copywriter: Matheus Hoffmann
Copywriter: Caio Finco
Art Assistant: Caroline Lopes
Art Assistant: Sophia Carreiro

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